![]() ![]() That’s why you have to create the right balance. Without both operational and strategic thinking, there is no business. Why is it important to balance strategic and operational thinking? Operationally, you might decide to increase your marketing spend or release a new range of seasonal products to help you get there. The strategic goal of your start-up could be to establish yourself as the leading provider in your niche. Both operational and strategic thinking guide your company’s plans for the future, but one is short term and the other long term. Very simply, your strategic thinking sets out your future destination, while your operational plan helps you get there on a daily, weekly and monthly basis. What is the relationship between strategic and operational thinking? The goals are longer term than your operational goals, with a typical time frame of three to five years or longer. Strategic goals focus on doing the right things and setting the business on the right course. You should meet, typically monthly or quarterly, to assess the business’s current progress towards its strategic goals, set budgets and make adjustments to your plans. Your company strategy should be aligned with its mission and vision and be set by the founder and senior managers. The business’s strategy is the work that goes into the planning and goal-setting that determines its trajectory and direction over the longer term. ![]()
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